According to Internet Live Stats, today 40% of the world population has an internet connection. However, in 1995, it was less than 1%. Various studies show that online marketing has attained a 135% growth in the decade between 2010 to 2020.
It’s not only the big brands or big businesses but more small and medium businesses have also turned to digital marketing to strengthen their online presence.
The digital ad spend has increased in the months between February to June 2020 due to Covid-19. According to Forbe’s study, companies are turning to digital channels and embracing the transformation.
Due to travel restrictions and other safety challenges, people do not want to leave their homes. They want to order services or products from the convenience of homes. As a result, businesses are working on their online profiles more fiercely than ever. No, wonder there has been a spike in demand for services from companies wishing to create or update websites, launch new e-commerce channels or create social media campaigns focused on home-workers and a real focus on using influencers and SEO to reach new audiences. Does that mean, all this is only reserved for established businesses or fast-growing businesses only? No. Building an online presence has become important for types of businesses including small and mid-sized businesses.
Even after knowing the importance of digital marketing, many of these businesses are reluctant to invest in digital marketing. This post gives the top six reasons why small and mid-sized businesses should take Internet Marketing seriously.
1. Budget-Friendly: Today, it is easy to find budget-friendly digital marketing packages. Small businesses can start with low budget packages. Unlike traditional marketing, most digital channels require no major investment. You can utilize digital marketing to create a buzz about your business. Also, digital marketing helps your business to become “global” in an instant without a big investment!
2. Connects You to a Right Audience: As known, there are billions of users across the globe searching for information relevant to them. There are many features in online marketing that helps you target the right consumers. For instance, if your business needs to focus on a specific location, Google MyBusiness, and Local SEO would be helpful.
3. High Conversion Rates: Conversion is the action taken by customers if they are impressed with the information or presentation of your products or services on your website. Conversion usually occurs in the form of the addition of products to the cart, subscribing to your newsletters or blogs, etc. Conversion rates can be improved by implementing effective marketing strategies.
4.High ReturnInInvestment (ROI): When you invest money in a marketing campaign that results in profit/loss and this ratio of net profit or net loss to the original investment made is known as ROI. Unlike traditional marketing, digital marketing enables you to calculate profit and loss instantly. The impact of every campaign can be tracked easily. Based on the results of tracking, you can make adjustments to the campaign to improve your ROI.
5.Availability of Different Channels: You can use various channels to reach your potential customers. You can use content marketing, PPC, social media marketing ads, and affiliate marketing to attract customers to your website.
6. Compete with Big Brands: Today, more than 80% of big companies have an online presence that enables them to establish a transparent relationship with their customers. So by building a website and investing in a strong digital marketing strategy you can grab a chance to compete with big brands, which otherwise sounds impossible.
There are several more benefits of digital marketing that you will realize when you implement it. However, during this time, it is important that you partner with a trusted digital marketing agency that understands your requirements well. Or has an experience catering to business like yours. Webcloudllc is one of the leading and affordable digital marketing agencies in Kansas City, USA that has been helping small and mid-sized businesses to strengthen their online presence during COVID-19. The company offers tailored digital marketing packages to meet your requirements. You can get in touch with the team today to explore the chances of promoting your business online.